You would be hard pushed to find someone interested in skincare and hair care that hasn’t heard of Neutrogena. The products of this legendary company can be found in more than 70 countries worldwide and these quality products are recognized and recommended for their quality by leading dermatologists. Neutrogena was founded in 1930 by Emanuel Stolaroff, who originally named it Natone. Based in Los Angeles, the company was started in order to provide the film industry with specialist cosmetics. However, it was not long before word of these outstanding products got out and they made their way into the general retail market.
The main reason for the company’s huge success can be attributed to its signature product, the extremely popular Neutrogena soap. This soap was launched in the 1950s and is so desirable because it does not irritate the skin and actually returns skin to its natural PH level.
The wondrous soap was created by Belgian cosmetic chemist Dr. Edmond Fromont. Stolaroff discovered it on a business trip to Europe and instantly recognized its incredible potential.
Stolaroff built on the popularity of Neutrogena soap and changed the company name to the Neutrogena Corporation, producing a wide range of moisturizers, lotions, cleansers and other skin care products. The great thing about Neutrogena products is that they can be used by everyone. There is a special skin care range for men, a range of products to treat acne and dry skin, while all the products are gentle and nourishing. The company was purchased in 1994 by beauty giants Johnson & Johnson, who have used their expert knowledge of the market to further promote Neutrogena products so that they meet the needs of millions around the world.